• “I have never been to a seminar, where the discussion goes
    so deep around common industry challenges”
    Sten Estrup, Executive Vice President Christian Hansen, 2016

  • “An enormous learning experience”
    Gerald Wilfingseder, General Manager Gold Coin Group, 2016

  • “Excellent content, facilitation and format – outstanding”
    Tim Hart, CEO Ridley Corporation, 2016

  • “Tremendous opportunity to share experiences and perspectives”
    Simon Cheng, Managing Director BRF, 2016

  • “Thank you for the seminar, so much learning”
    Akiko Seyoum, CEO Orchid Business Group, 2016

  • “Much beyond my expectations – I will surely return”
    Gustavo Grobocopatel, Chairman Los Grobo, 2013

  • “Rich, useful, time extremely well invested”
    Stefano Vlahovic, CEO Produkti Pitania, 2011

  • “This is for people who want to get things done.”
    Hans Roelofs, CEO Refresco, 2009

  • “I have not been to an event yet where we got into the real issues so deep so fast.”
    Lennart Holm, CEO Perstorp, 2007

  • “There has not been one case that did not inspire me.”
    Wout Dekker, CEO Nutreco 2007

  • “Excellent. We should have had such a seminar much earlier”
    Hugh Grant, CEO Monsanto 2005

  • “It has been an inspiration, very well done, an audience of 50 likeminded peers that really ask relevant questions and it has helped me accelerate my thinking”
    Christoffer Lorenzen, EVP Chr. Hansen, 2017

  • “I did numerous studies, maybe hundreds of Harvard cases but this was one of the best I’ve ever read”
    Markus Länzlinger, CEO Migrolino, 2017

  • “Really enjoyed the seminar, very good cases, very good interactions, very practical, very lively and high-speed”
    Jeroen Wakkermann, CFO Nutreco, 2017

Comment on IATP


On 21 April 2022, the three organisations DeSmog, IATP and Feedback (authors) released a media briefing about their research finding of a purported 51% increase of GHG emissions by Brazilian food company JBS between the years 2016 and 2021. The media briefing was timed to be released on the day before JBS’ annual general meeting on 22 April. Global Food and Agribusiness Network (GFAN) found this finding to be implausible and therefore investigated the published calculations and methods of the authors.


GFAN found that most of the author’s findings are false. Contrary to their pronouncement, the authors did NOT calculate JBS-specific GHG emissions, neither in 2021, nor in 2016. Furthermore, the assumptions the authors made for calculating 2021 emissions are unrealistic and exaggerated. Therefore, the additional claim that JBS alone would have higher emissions than Italy is also false. Finally, the authors claim that they calculated the emissions with the same methodology in 2016 and in 2021. This claim is also false. On the contrary, the purported rise of 51% is mostly a statistical artefact resulting from a change of methodology in assessing 2016 and 2021 emissions. If the authors had used the same methodology in 2021 as in 2016, they would have found a decrease in emissions.